The basics on SAP's e-Selling solutions
This excerpt comes from "Moving from the SAP Online Store to SAP Internet Sales" by Tim Bussiek and Birgit Starmanns, from the April/May/June 2001 issue of SAP Insider. Visit SAP Publications for a free subscription.
The SAP Online Store provides Internet functionality to companies that wish to rapidly implement a Web presence to sell products on the Internet, while ensuring that this solution is integrated with their SAP R/3 system.
The Online Store is delivered with the SAP R/3 system, beginning with Release 3.1G, and only requires implementation of the SAP ITS (Internet Transaction Server) to facilitate communication between the R/3 system and the Internet.
SAP Online Store functionality includes presenting a product catalog to the Internet customer, which includes text and multimedia files, customer-specific views, product configuration (as of Release 4.6C), and accurate pricing (including customer-specific discounts, taxes, and freight.) It also includes a virtual shopping basket, customer registration (or the use of existing customer records), an ATP check for inventory, and secure payment (including credit cards, invoices, and cash on delivery.) Order tracking is available using a separate function.
SAP Internet Sales provides an Internet touch point that acts as a strategic sales channel. Companies that choose this approach are often also implementing strategic customer relationship management processes. SAP Internet Sales functionality is delivered with the mySAP CRM (Customer Relationship Management) solution, and requires the ITS as part of the implementation (Release 2.0C and prior), or a J2EE-compliant application server (as of Release 3.0).
Beyond the Online Store functionality, SAP Internet Sales allows for staging of products and hierarchies in the product catalog, linking of accessories, automatic product assignment to the catalog, XML import and export of product catalogs, and product configuration. It permits users to save a shopping basket and load order templates, and offers a fast order-entry screen. SAP Internet Sales also features availability checks, either using SAP APO (SAP Advanced Planning Optimizer) or a back-end R/3 system, and provides a more flexible visual design.
New functions for one-to-one marketing and personalization may be performed either statically or dynamically (with SAP Business Information Warehouse). These features include customer profiling, personal product recommendations, bestseller lists, cross-selling, and up-selling.
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