SAP CRM and customer experience

SAP CRM and customer experience products -- from its legacy core CRM to Hybris to its newer C4/HANA -- are meant to help organizations give customers exactly what they want. Our writers and experts tackle the ways in which the SAP customer engagement landscape is transforming and the best ways companies can optimize it.

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SAP CRM and customer experience News

November 20, 2019 20 Nov'19
S/4HANA Cloud integrates Qualtrics for continuous improvement

The latest version of SAP S/4HANA Cloud embeds Qualtrics XM capabilities that provide a way for users to give direct feedback about the product. Analysts say it could be a differentiator but may take time.
October 22, 2019 22 Oct'19
President of SAP Customer Experience departs

Alex Atzberger is leaving his post as president of SAP Customer Experience. He will be replaced by industry veteran Bob Stutz. The news comes two weeks after Bill McDermott announced he was stepping down as SAP CEO.
October 21, 2019 21 Oct'19
SAP launches Qualtrics CoreXM customer research tools

SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access.
August 15, 2019 15 Aug'19
S/4HANA migration concerns lead SAP 2019 stories so far

Industry observers believe that if SAP is to remain competitive, S/4HANA migrations need to pick up, and new leadership needs to convince customers of the intelligent enterprise's value.

SAP CRM and customer experience Get Started

Bring yourself up to speed with our introductory content

Which SAP C/4HANA deployment options create great customer experience?

Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
SAP C/4HANA

SAP C/4HANA is a cloud-based customer experience and e-commerce platform. Continue Reading
What are the steps for configuring SAP EWM slotting?

Slotting in SAP Extended Warehouse Management ensures that products are placed using the correct physical and storage conditions, and picked according to the right parameters. Continue Reading

Evaluate SAP CRM and customer experience Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Have success with SAP C/4HANA on-premises-to-cloud migration

There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
Field service providers drive CX, engagement, retention

Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
SAP CX tools evolve in the face of data privacy, AI

'Experience data' from Qualtrics will help SAP boost its customer experience offerings. The company is also considering how AI can help and where privacy concerns fit into the CX landscape. Continue Reading

Manage SAP CRM and customer experience

Learn to apply best practices and optimize your operations.

SAP intelligent enterprise, C/4HANA are trends to watch in 2019

Industry experts sound off on what SAP trends customers should watch in 2019. They also don't mince words about where SAP should head in the New Year. Continue Reading
SAP C/4HANA, SAP intelligent enterprise top trends in 2018

The top five SAP trends from 2018 start with SAP C/4HANA and end with the intelligent enterprise. Continue Reading
SAP C/4HANA name irks some Hybris users, but most take in stride

Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading

Problem Solve SAP CRM and customer experience Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Is it better to enter sales in SAP CRM or SAP ECC?

Our company is deploying SAP CRM and SAP ECC. Which is a better application for entering sales orders? Is SAP CRM robust enough for EDI sales orders? Can sales orders be modified in CRM if created in ECC and vice versa? Continue Reading
SAP CRM career options for a sales/marketing MBA

I am a graduate with an MBA in sales and marketing and 8 years of hands-on experience in sales. I only have basic knowledge about the IT environment (Excel, Word and PowerPoint). I am thinking about shifting my efforts to the SAP field. Is SAP CRM ... Continue Reading
CRM for the shopping mall

CRM can greatly benefit the mall industry. Find out how with our expert response. Continue Reading