SAP CRM and customer experience
SAP CRM and customer experience products -- from its legacy core CRM to Hybris to its newer C4/HANA -- are meant to help organizations give customers exactly what they want. Our writers and experts tackle the ways in which the SAP customer engagement landscape is transforming and the best ways companies can optimize it.
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To avoid ERP implementation failure, taking the right approach to an S/4HANA migration is a must. In this guide that we designed for you, you’ll get your hands on 6 critical -- and too easily overlooked -- steps your organization can take to successfully move forward.
SAP CRM and customer experience News
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July 27, 2020
27
Jul'20
SAP floats Qualtrics IPO 2 years after acquisition
SAP's decision to spin off Qualtrics in an IPO will likely benefit both companies, analysts said.
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November 20, 2019
20
Nov'19
S/4HANA Cloud integrates Qualtrics for continuous improvement
The latest version of SAP S/4HANA Cloud embeds Qualtrics XM capabilities that provide a way for users to give direct feedback about the product. Analysts say it could be a differentiator but may take time.
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October 22, 2019
22
Oct'19
President of SAP Customer Experience departs
Alex Atzberger is leaving his post as president of SAP Customer Experience. He will be replaced by industry veteran Bob Stutz. The news comes two weeks after Bill McDermott announced he was stepping down as SAP CEO.
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October 21, 2019
21
Oct'19
SAP launches Qualtrics CoreXM customer research tools
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access.
SAP CRM and customer experience Get Started
Bring yourself up to speed with our introductory content
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Which SAP C/4HANA deployment options create great customer experience?
Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
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SAP C/4HANA
SAP C/4HANA is a cloud-based customer experience and e-commerce platform. Continue Reading
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What are the steps for configuring SAP EWM slotting?
Slotting in SAP Extended Warehouse Management ensures that products are placed using the correct physical and storage conditions, and picked according to the right parameters. Continue Reading
Evaluate SAP CRM and customer experience Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Use Qualtrics surveys to boost employee engagement
SAP Qualtrics surveys may help uncover workforce sentiment so business and HR leaders can act on it and help improve employee engagement. Learn what that entails. Continue Reading
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Have success with SAP C/4HANA on-premises-to-cloud migration
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
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Field service providers drive CX, engagement, retention
Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
Manage SAP CRM and customer experience
Learn to apply best practices and optimize your operations.
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SAP intelligent enterprise, C/4HANA are trends to watch in 2019
Industry experts sound off on what SAP trends customers should watch in 2019. They also don't mince words about where SAP should head in the New Year. Continue Reading
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SAP C/4HANA, SAP intelligent enterprise top trends in 2018
The top five SAP trends from 2018 start with SAP C/4HANA and end with the intelligent enterprise. Continue Reading
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SAP C/4HANA name irks some Hybris users, but most take in stride
Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading
Problem Solve SAP CRM and customer experience Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Is it better to enter sales in SAP CRM or SAP ECC?
Our company is deploying SAP CRM and SAP ECC. Which is a better application for entering sales orders? Is SAP CRM robust enough for EDI sales orders? Can sales orders be modified in CRM if created in ECC and vice versa? Continue Reading
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SAP CRM career options for a sales/marketing MBA
I am a graduate with an MBA in sales and marketing and 8 years of hands-on experience in sales. I only have basic knowledge about the IT environment (Excel, Word and PowerPoint). I am thinking about shifting my efforts to the SAP field. Is SAP CRM ... Continue Reading
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CRM for the shopping mall
CRM can greatly benefit the mall industry. Find out how with our expert response. Continue Reading