SAP CRM and customer experience

SAP CRM and customer experience products -- from its legacy core CRM to Hybris to its newer C4/HANA -- are meant to help organizations give customers exactly what they want. Our writers and experts tackle the ways in which the SAP customer engagement landscape is transforming and the best ways companies can optimize it.

SAP CRM and customer experience News

  • June 04, 2021 04 Jun'21

    SAP Business Network major focus at Sapphire Now 2021

    SAP announced new initiatives such as the SAP Business Network to help companies become intelligent enterprises. Experts described the messaging as impressive but lacking in detail.

  • January 12, 2021 12 Jan'21

    SAP Commerce Cloud dresses up digital storefronts

    SAP Commerce Cloud is designed to help companies launch digital commerce sites, which may be useful for large enterprises and digital commerce sites with complex processes.

  • January 07, 2021 07 Jan'21

    SAP Business Network, S/4HANA critical for SAP in 2021

    SAP's 2021 will be a mix of familiar challenges such as moving customers off legacy systems to S/4HANA and new opportunities such as its SAP Business Network, according to experts.

  • December 28, 2020 28 Dec'20

    SAP files for Qualtrics IPO

    SAP announced plans for a Qualtrics IPO in July. On Monday, the official paperwork was filed.

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