SAP CRM and customer experience

SAP CRM and customer experience products -- from its legacy core CRM to Hybris to its newer C4/HANA -- are meant to help organizations give customers exactly what they want. Our writers and experts tackle the ways in which the SAP customer engagement landscape is transforming and the best ways companies can optimize it.

SAP CRM and customer experience News

  • November 20, 2019 20 Nov'19

    S/4HANA Cloud integrates Qualtrics for continuous improvement

    The latest version of SAP S/4HANA Cloud embeds Qualtrics XM capabilities that provide a way for users to give direct feedback about the product. Analysts say it could be a differentiator but may take time.

  • October 22, 2019 22 Oct'19

    President of SAP Customer Experience departs

    Alex Atzberger is leaving his post as president of SAP Customer Experience. He will be replaced by industry veteran Bob Stutz. The news comes two weeks after Bill McDermott announced he was stepping down as SAP CEO.

  • October 21, 2019 21 Oct'19

    SAP launches Qualtrics CoreXM customer research tools

    SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access.

  • August 15, 2019 15 Aug'19

    S/4HANA migration concerns lead SAP 2019 stories so far

    Industry observers believe that if SAP is to remain competitive, S/4HANA migrations need to pick up, and new leadership needs to convince customers of the intelligent enterprise's value.

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