SAP CRM and customer experience

SAP CRM and customer experience products -- from its legacy core CRM to Hybris to its newer C4/HANA -- are meant to help organizations give customers exactly what they want. Our writers and experts tackle the ways in which the SAP customer engagement landscape is transforming and the best ways companies can optimize it.

June 04, 2021 04 Jun'21
SAP Business Network major focus at Sapphire Now 2021

SAP announced new initiatives such as the SAP Business Network to help companies become intelligent enterprises. Experts described the messaging as impressive but lacking in detail.
January 12, 2021 12 Jan'21
SAP Commerce Cloud dresses up digital storefronts

SAP Commerce Cloud is designed to help companies launch digital commerce sites, which may be useful for large enterprises and digital commerce sites with complex processes.
January 07, 2021 07 Jan'21
SAP Business Network, S/4HANA critical for SAP in 2021

SAP's 2021 will be a mix of familiar challenges such as moving customers off legacy systems to S/4HANA and new opportunities such as its SAP Business Network, according to experts.
December 28, 2020 28 Dec'20
SAP files for Qualtrics IPO

SAP announced plans for a Qualtrics IPO in July. On Monday, the official paperwork was filed.

Bring yourself up to speed with our introductory content

Which SAP C/4HANA deployment options create great customer experience?

Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
SAP C/4HANA

SAP C/4HANA is a cloud-based customer experience and e-commerce platform. Continue Reading
What are the steps for configuring SAP EWM slotting?

Slotting in SAP Extended Warehouse Management ensures that products are placed using the correct physical and storage conditions, and picked according to the right parameters. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

What is SAP Field Service Management and what can it do?

Organizations need to get more from their technicians and field workers, and SAP Field Service Management is meant to help. Learn what it can do. Continue Reading
Use Qualtrics surveys to boost employee engagement

SAP Qualtrics surveys may help uncover workforce sentiment so business and HR leaders can act on it and help improve employee engagement. Learn what that entails. Continue Reading
Have success with SAP C/4HANA on-premises-to-cloud migration

There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading

Learn to apply best practices and optimize your operations.

SAP intelligent enterprise, C/4HANA are trends to watch in 2019

Industry experts sound off on what SAP trends customers should watch in 2019. They also don't mince words about where SAP should head in the New Year. Continue Reading
SAP C/4HANA, SAP intelligent enterprise top trends in 2018

The top five SAP trends from 2018 start with SAP C/4HANA and end with the intelligent enterprise. Continue Reading
SAP C/4HANA name irks some Hybris users, but most take in stride

Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Is it better to enter sales in SAP CRM or SAP ECC?

Our company is deploying SAP CRM and SAP ECC. Which is a better application for entering sales orders? Is SAP CRM robust enough for EDI sales orders? Can sales orders be modified in CRM if created in ECC and vice versa? Continue Reading
SAP CRM career options for a sales/marketing MBA

I am a graduate with an MBA in sales and marketing and 8 years of hands-on experience in sales. I only have basic knowledge about the IT environment (Excel, Word and PowerPoint). I am thinking about shifting my efforts to the SAP field. Is SAP CRM ... Continue Reading