SAP CRM and customer experience
SAP CRM and customer experience products -- from its legacy core CRM to Hybris to its newer C4/HANA -- are meant to help organizations give customers exactly what they want. Our writers and experts tackle the ways in which the SAP customer engagement landscape is transforming and the best ways companies can optimize it.
New & Notable
Popular Among Your Peers: S/4HANA Migration: What You Need to Know
SAP hopes to transition everyone off the legacy ERP platforms, with end support likely slated for 2025. So as you ponder this move and start planning that SAP S/4HANA migration, let this expert guide help you identify which deployment option would be best for you, how to get your infrastructure ready now for the migration, and much more.
SAP CRM and customer experience News
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May 31, 2019
31
May'19
Qualtrics XM platform helps identify the 'why'
Zig Serafin, president at Qualtrics, discusses the experience economy and how Qualtrics XM applications with SAP's operational data helps companies get the 'why' in business processes.
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May 15, 2019
15
May'19
Plattner: Cloud is the way forward for S/4HANA systems
In this Q&A, SAP's Hasso Plattner explains why the cloud is the best option for SAP S/4HANA systems and why companies must know their customers' feelings in order to succeed.
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May 08, 2019
08
May'19
ASUG CEO says SAP's 2019 strategy faces IT-business divide
At the Sapphire conference, the head of the largest SAP user group talks about the challenges of convincing an IT audience about the benefits of experience management.
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May 08, 2019
08
May'19
At Sapphire Now, McDermott targets the experience economy
Experience management was the overriding theme at SAP Sapphire Now, where SAP executives talked Qualtrics, experience data and why feelings matter.
SAP CRM and customer experience Get Started
Bring yourself up to speed with our introductory content
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Which SAP C/4HANA deployment options create great customer experience?
Companies looking to SAP to help them create great customer experience should understand C/4HANA deployment options and which is best for them. Continue Reading
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SAP C/4HANA
SAP C/4HANA is a cloud-based customer experience and e-commerce platform. Continue Reading
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What are the steps for configuring SAP EWM slotting?
Slotting in SAP Extended Warehouse Management ensures that products are placed using the correct physical and storage conditions, and picked according to the right parameters. Continue Reading
Evaluate SAP CRM and customer experience Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Sapphire conference intros raise SAP integration questions
Unveiling of Salesforce challenger C/4HANA and lingering indirect licensing issue give mixed message about SAP's willingness to integrate with popular products from competitors. Continue Reading
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Selecting a CRM cloud to host sales, service and marketing
Azure, AWS and Google are popular public clouds. But not all CRM systems are interchangeable with each of them. Experts break down the decision-making process. Continue Reading
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CRM system comparison: How the 'big four' CRM providers stack up
What differentiates the 'big four' CRM providers? Explore the advantages and disadvantages of Salesforce, Oracle, Microsoft and SAP with this CRM comparison. Continue Reading
Manage SAP CRM and customer experience
Learn to apply best practices and optimize your operations.
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SAP intelligent enterprise, C/4HANA are trends to watch in 2019
Industry experts sound off on what SAP trends customers should watch in 2019. They also don't mince words about where SAP should head in the New Year. Continue Reading
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SAP C/4HANA, SAP intelligent enterprise top trends in 2018
The top five SAP trends from 2018 start with SAP C/4HANA and end with the intelligent enterprise. Continue Reading
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SAP C/4HANA name irks some Hybris users, but most take in stride
Some Hybris customers give the rebrand to SAP Customer Experience and SAP C/4HANA a thumbs-down, but others believe that it's all part of the IT name game. Continue Reading
Problem Solve SAP CRM and customer experience Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Support resources key to SAP, hybris transition, say experts
SAP will have to make sure hybris has all the support resources it needs to cover post-acquisition growth, according to experts. Continue Reading
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How to get a list of all SAP CRM transactions
Find a list of SAP CRM 2007 transactions including all standard out-of-box SAP-delivered transactions by using IMG and following these steps. Continue Reading
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Extracting product hierarchies from SAP CRM
How to extract product hierarchies from SAP CRM Continue Reading