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Oracle dissolving CRM-ERP boundaries

Oracle has developed an application for collections that blends aspects of customer relationship management and enterprise resource planning software.

Continuing to pound home its theme that the divisions between ERP and CRM are artificial and arbitrary, Oracle has started shipping an application for collections that blends aspects of both fields.

Oracle Collections aims to manage the entire collection cycle: planning collection strategies and managing cash collections, normally in the realm of ERP; but also interacting with customers, which is functionality at the heart of CRM.

Because of the breadth of its applications suite, Oracle can take the position that ERP and CRM are so intertwined that labels are irrelevant; what is important is the integrated functionality from a suite.

While that message sounds great, customers still stubbornly insist on applications from different vendors.

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