SAP CRM and customer experience

  • May 16, 2005 16 May'05

    SAP CRM could have big year ahead

    With its competitors struggling or occupied with acquisitions, SAP has a chance to extend its CRM presence. SAP's Sapphire user conference could be the place to start.

  • May 11, 2005 11 May'05

    Airline jets with SAP

    JetBlue Airways is rolling out mySAP ERP as part of an expansion of the airline's operations. Some in the cash-strapped industry are making IT investments to remain competitive.

  • May 04, 2005 04 May'05

    Modified mySAP CRM system helps medical device maker

    Executives at Varian Medical Systems weren't convinced mySAP CRM would work at first, but additional SAP software helped bridge some functionality gaps.

  • May 01, 2005 01 May'05

    Book: CRM with SAP Industry Solutions

    Rainy days of May don't have to mean that your business gets wet. This month we present two chapters from CRM with SAP Industry Solutions, designed to open your eyes to the options on the CRM horizon and reveal the full potential of mySAP CRM in ...

  • April 26, 2005 26 Apr'05

    SAP launches industry analytics apps

    SAP is rolling out more than 100 industry-specific analytic applications. The new composite applications are aimed at 25 industries and pull data from multiple sources, according to SAP.

  • February 07, 2005 07 Feb'05

    CRM sales success still elusive

    More than half of sales professionals who participated in a recent study said their CRM system isn't making their sales team more effective. Some are finding success through other methods.

  • February 02, 2005 02 Feb'05

    Firm looks to cook with SAP

    Gourmet food and cookware retailer Surfas Restaurant and Supply turned to SAP to appease frustrated customers and improve sales.

  • November 08, 2004 08 Nov'04

    Brother International: A story of CRM ROI

    Brother International Corp. fields nearly 2 million customer support calls each year. Properly handling these calls is key to keeping customers' business. When the Bridgewater, N.J.-based office products manufacturer needed a reliable CRM system to ...

  • September 23, 2004 23 Sep'04

    Brother's mySAP CRM project pays off

    Brother International had a shaky experience with an SAP R/3 rollout, but found success -- and ROI -- with mySAP CRM.

  • September 14, 2004 14 Sep'04

    A quick guide to ROI with mySAP CRM

    CIOs share tips on how to make sure mySAP CRM produces for you.

  • December 16, 2003 16 Dec'03

    Sizing up mySAP CRM

    One California company describes the decision-making process that led to its choosing mySAP CRM over competitive offerings.

  • November 17, 2003 17 Nov'03

    SAP wraps CRM gift for SMB market

    SAP today announced its new customer relationship management (CRM) software for the small and mid-size market, a product that will face some stiff competition.

  • November 11, 2003 11 Nov'03

    Tapping CRM for Sarbanes-Oxley compliance

    Find out how to tap your customer relationship management (CRM) software for Sarbanes-Oxley compliance, and what SAP is doing to make the process simpler.

  • February 19, 2003 19 Feb'03

    Avid Technology's SAP CRM success

    Avid Technology, an Academy Award-winning software company based in the U.S., upgraded mySAP CRM from 2.0C to 3.0 with customized options that help them close deals.

  • November 13, 2002 13 Nov'02

    SAP Report Card: Users slow to buy mySAP CRM, but give product high marks

    Those using SAP's CRM offering are pretty satisfied, but a lot of users still aren't convinced of the need to implement it, according to the findings of's SAP report card.