SAP CRM and customer experience
- November 20, 2019
The latest version of SAP S/4HANA Cloud embeds Qualtrics XM capabilities that provide a way for users to give direct feedback about the product. Analysts say it could be a differentiator but may take time.
- October 22, 2019
Alex Atzberger is leaving his post as president of SAP Customer Experience. He will be replaced by industry veteran Bob Stutz. The news comes two weeks after Bill McDermott announced he was stepping down as SAP CEO.
- August 15, 2019
Industry observers believe that if SAP is to remain competitive, S/4HANA migrations need to pick up, and new leadership needs to convince customers of the intelligent enterprise's value.
- May 31, 2019
Zig Serafin, president at Qualtrics, discusses the experience economy and how Qualtrics XM applications with SAP's operational data helps companies get the 'why' in business processes.
- May 15, 2019
In this Q&A, SAP's Hasso Plattner explains why the cloud is the best option for SAP S/4HANA systems and why companies must know their customers' feelings in order to succeed.
- May 08, 2019
At the Sapphire conference, the head of the largest SAP user group talks about the challenges of convincing an IT audience about the benefits of experience management.
- May 08, 2019
Experience management was the overriding theme at SAP Sapphire Now, where SAP executives talked Qualtrics, experience data and why feelings matter.
- May 01, 2019
SAP is gearing up for its annual conference. Experience management and Qualtrics are sure to be on the agenda, but the vendor's recent layoffs and executive moves likely won't be.
- May 01, 2019
The annual user conference showcases emerging tech like AI, blockchain and IoT and advances the ball on HANA applications, with an eye to improving the customer experience.
- November 16, 2018
One of SAP's top priorities must now be integrating Qualtrics into the ERP giant's product suite, analysts and a customer said. But putting the pieces together may not be easy.
- November 13, 2018
X and O data is coming to the forefront for SAP customers following the Qualtrics acquisition this week. A Forrester analyst weighs in on the $8 billion deal.
- June 08, 2018
SAP debuts its Salesforce challenger, C/4HANA, at Sapphire Now 2018. But users probably won't implement it soon, and questions remain about SAP's ability to redefine the CRM market.
- January 09, 2017
SAP acquires Abakus marketing measurement software for SAP Hybris marketing suite; openSAP adds new courses for S/4HANA, data science, simple screens, financials.
- September 21, 2015
SAP says its new software is aimed at bringing CRM into the new digital era; Forrester report shows strong growth for IoT implementations.
- May 26, 2015
Three case studies demonstrate that Hybris can be an effective platform for multi-brand companies wanting to improve customer experience.