SAP CRM and customer experience
- November 16, 2018
One of SAP's top priorities must now be integrating Qualtrics into the ERP giant's product suite, analysts and a customer said. But putting the pieces together may not be easy.
- November 13, 2018
X and O data is coming to the forefront for SAP customers following the Qualtrics acquisition this week. A Forrester analyst weighs in on the $8 billion deal.
- June 08, 2018
SAP debuts its Salesforce challenger, C/4HANA, at Sapphire Now 2018. But users probably won't implement it soon, and questions remain about SAP's ability to redefine the CRM market.
- January 09, 2017
SAP acquires Abakus marketing measurement software for SAP Hybris marketing suite; openSAP adds new courses for S/4HANA, data science, simple screens, financials.
- September 21, 2015
SAP says its new software is aimed at bringing CRM into the new digital era; Forrester report shows strong growth for IoT implementations.
- May 26, 2015
Three case studies demonstrate that Hybris can be an effective platform for multi-brand companies wanting to improve customer experience.
- June 06, 2013
One expert calls SAP's purchase of hybris long overdue. Another wonders if SAP is confusing its own SAP CRM customers.
- November 15, 2012
SAP announced the SAP 360 Customer package, a hyped-up version of SAP CRM that runs on SAP HANA, at the combined TechEd/Sapphire Now conference in Madrid.
- April 11, 2012
SAP says it’s moving on a range of fronts, from the further development of its HANA in-memory platform to new mobile partnerships and the acquisition of Syclo, a mobile application developer.
- March 07, 2012
When it came time to mobilize its CRM service application, Shred-it chose Sky Technologies, a niche mobility vendor that specializes in SAP applications.
- December 27, 2011
Today’s companies have a range of tools and technology they can use to create a sense of trust with their customers, according to a new book on customer experience management (CEM).
- December 06, 2011
SAP’s acquisition of SuccessFactors, a maker of on-demand human-resources apps, could bring a number of potential benefits and risks for SAP customers, according to analysts.
- September 08, 2011
Users and analysts heading to the SAP TechEd conference in Las Vegas next week are looking to learn more about a range of issues, from in-memory technology to NetWeaver 7.3 and Gateway.
- September 02, 2011
In this Q&A, the new head of SAP's Line of Business OnDemand division talks about the future of SAP’s on-demand portfolio.
- August 25, 2011
GPS, mobile devices and collaboration promise to transform sales order management, according to experts.