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How SAP is handling the social media explosion
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Article
SAP integrates Twitter into its CRM product
SAP is incorporating social media into its CRM products for better, more modern customer service. In this video, SAP demonstrates its Twitter integration. Read Now
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Article
SAP rolls out new social collaboration platform
SAP's new social media platform, SAP Jam, combines elements of collaborative social media software from both SAP and SuccessFactors, a maker of online human capital management software it acquired in early 2012. Read Now
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SAP Jam keeps social collaboration moving forward
SAP continues to keep an eye on the future of social collaboration. SAP Jam now has workflows that support a number of business scenarios and adds social media tools that can help advance an organization's objectives. Read Now
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Are social media listening tools the answer to smooth social collaboration?
Social media listening tools help manage a company's presence in social channels, but challenges remain. If a problem surfaces in a company's social media channels, it moves fast and gaining control of that stream can be difficult. Read Now
Editor's note
SAP is keeping up with the exploding popularity of social media, offering products to help organizations examine data and personalize the customer experience with sentiment analysis and real-time analytics. Businesses can use SAP's social media tools to more fully understand market trends through the social Web, as well as track their own successes and failures.
In this guide, find out how SAP has integrated social media into some of its existing platforms and what new social media software it has to offer. Discover how SAP is trying to make social collaboration easier by supporting open programming interfaces to make it easier for companies to create collaborative applications for better decision making. And finally, find out once and for all the difference between social media and social collaboration.
The articles in this guide provide real-world advice and information regarding SAP social media and what it can do for your organization.
1Best practices and advice on SAP social media
Social media means nothing if an organization doesn't use it efficiently. Shopping for software requires research, planning, experimenting with different vendors, and knowing exactly what works -- and what doesn't -- for your business' objectives. Read some advice from users and experts who have shopped the market for SAP social media and social collaboration software -- and yes, there is a difference between social media and social collaboration. Learn more here.
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Know the difference between social media and social collaboration
Social media and social collaboration sound like interchangeable terms, but they really aren't. Expert Dave Michels clarifies the differences. Read Now
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Article
How to decide between SAP or best-of-breed text analytics software
"What's the plan?" should be the first question companies ask before deciding which text analytics software vendor to deploy, according to experts. Organizations should know what they want out of the software before shopping around for it. Read Now
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SAP customers should practice due diligence when buying text analytics software
Hanns Koehler-Kruener, a research director at Stamford, Conn.-based IT research firm Gartner Inc., recommends that in addition to asking questions when buying text analytics software, companies should test several text analytics products and compare the results. Read Now
2SAP, the NFL and the NBA get social
Social media is an unstoppable phenomenon right now, and SAP is making the effort to ensure it is up to speed on the latest social media technology -- and it isn't starting small. SAP has entered the sports world: Learn how the NBA and the NFL are using SAP technology to analyze data and engage with their fans.
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SAP analytics helps 49ers leverage social media
The San Francisco 49ers, one of the National Football League's most storied teams, is now using a new cloud-based SAP analytics application to help scout and evaluate which athletes to draft. The project also gave SAP the opportunity to ramp up its efforts to build a mobile platform upon which sports organizations can build customer loyalty and related applications. Read Now
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NBA connects to fans with SAP HANA and social media integration
The NBA is running its fan site on SAP HANA, an in-memory database platform, with tight integration to social media tools so users can share the glut of information and statistics on the league's teams. Read Now
3Terms relating to SAP social media
Learn some of the commonly used terms regarding SAP social media.
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Definition
social collaboration
Social collaboration is work that is carried out by more than one person. The term is also used to describe communication tools that help employees to work together. Read Now
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Definition
social media
Social media is the collective of online communications channels dedicated to community-based input, interaction and collaboration. This definition of social media explains what it is, how it works and how it's transforming personal and business communications. Read Now
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Definition
social media analytics
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Read Now
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Definition
social media listening
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand. Read Now
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Definition
SAP SuccessFactors
SAP SuccessFactors is a major vendor of cloud-based human capital management (HCM) software and talent management software. Read Now