SAP CRM and customer experience Definitions

  • M

    mySAP

    MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise.

  • S

    SAP C/4HANA

    SAP C/4HANA is a cloud-based customer experience and e-commerce platform.

  • SAP Digital CRM

    SAP Digital CRM is a simplified, mobile-first CRM application designed for individuals and small teams to manage sales, customer service and marketing campaign automation.

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