SAP Cloud for Customer (SAP C4C)

Contributor(s): Jim O'Donnell

SAP Cloud for Customer (SAP C4C) is a software as a service (SaaS) platform for sales and service. The platform is composed of SAP Cloud for Sales and SAP Cloud for Service, which are marketed as separate entities by SAP. SAP Cloud for Customer runs on the SAP HANA Cloud Platform (HCP). It is available on a per user subscription basis.

SAP said it designed SAP Cloud for Customer with a mobile-first approach to meet the requirements of today's sales and service professionals who need information about customers any time and in any location. The focus is on ease of use and getting more production out of the tool rather than spending time entering information. The user experience was built specifically for SAP Cloud for Customer and is based on Fiori design principles.

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For SAP Cloud for Sales, the emphasis is on allowing sales professionals to spend more time selling and less time interacting with a sales force automation application. In one example, a salesperson in a retail environment can use a cell phone to capture images of stock on a retail shelf, and recognition software can compare this with a template of how the shelf should look. SAP claims the process is less error prone and saves time in restocking inventory.

It includes embedded analytics that can help predict sales success based on historical data, competing products and other factors. For example, if a salesperson adds another product to the mix, the chance of winning the deal may increase because data indicates that the combination has been successful in the past. Users can change assumptions on the fly and come up with new scenarios.

Specific features include account management functions; integration with social media; integration with Microsoft Outlook, Google Gmail, and Lotus Notes; opportunity management; real-time analytics; support for mobile devices, including iPhone, iPad, Android and BlackBerry; and integration with SAP ERP, SAP CRM, and SAP JAM.

Cloud for Service includes similar functions that service professionals can use to ensure they have the right parts needed on a service call.

SAP Cloud for Customer competes with sales force automation platforms from, Microsoft, and other smaller vendors.

This was last updated in March 2016

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Does your company plan to implement SAP Cloud for Customer for its sales and service force?
My company has just taken SAP CRM and they want to upgrade to SAP C4C or Hybris C4C, 
Need to understand SAP C4C and Hybris is same or two different module to choose out of 
If any one can help to understand differences  
Hi Ravi, they are actually the same. Now, its called SAP Hybris Cloud for Customer. And the sales and service module are now called SAP Hybris Sales Cloud and SAP Hybris Service Cloud.

Kindest regards,
dear sir ,
how can practices c4c and if have  free trial can be make configuration in it
Company wants to purchase C4C for Sales and Service, and have integration with ECC. How the integration can be done?

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