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A recap of news and events from SAP Sapphire Now 2018


SAP came out swinging against front-office heavyweight Salesforce at SAP Sapphire Now 2018.

In 2017, SAP put some pieces together to build a CRM platform that could challenge Salesforce with the acquisitions of Abakus, CallidusCloud and Gigya, which were integrated into SAP Hybris.

SAP's intentions for these moves were displayed at SAP Sapphire Now 2018 with the unveiling of C/4HANA, a consolidated CRM platform that aims squarely at Salesforce. There is nothing new in C/4HANA from a product standpoint, as it consolidates existing offerings that include SAP Hybris, SAP Customer Data Cloud and SAP Sales Cloud, but SAP believes that it changes the customer experience paradigm entirely. Rather than focusing on sales, as traditional CRM does, C/4HANA is part of the "intelligent enterprise" that incorporates SAP HANA and SAP Leonardo next-generation technologies via the cloud to provide real-time holistic views of customers.

"We have a new idea, a better idea, and the better idea always wins," SAP CEO Bill McDermott said at the conference.

Noting that data will be the lifeblood of the intelligent enterprise, SAP unveiled the SAP Data Management platform at Sapphire Now 2018. SAP Data Management combines elements of an SAP HANA database, SAP Data Hub, SAP Cloud Platform Big Data Services and SAP Enterprise Architecture Designer to provide a data unification and management system that SAP believes is fit to fuel intelligent enterprise applications. Like C/4HANA, there's nothing new in SAP Data Management, but some observers believe that it has the ability to simplify SAP's data management technology and strategy.

SAP Sapphire Now 2018 had a number of other product announcements, including updates to SAP Leonardo, SAP Analytics Cloud and SAP Cloud Platform, which is now available on Google Cloud Platform, joining Microsoft Azure and AWS as public cloud providers. Hundreds of vendors and partners were also on hand at Sapphire, demonstrating products and services.

Here's a look at news, analysis, customer stories and more from SAP Sapphire Now 2018.


Keynotes, announcements, new products

SearchSAP reporters and editors covered the latest developments from Sapphire Now 2018.


McDermott says SAP will take over CRM market

In his keynote to open the conference, the SAP CEO uses Churchillian language to describe his ambitions for the new C/4HANA CRM platform. Continue Reading


Assembling the intelligent enterprise

Co-founder Hasso Plattner and leaders of SAP's cloud and machine learning efforts lay out a vision for exploiting advanced analytics, AI and the HANA in-memory database to digitally transform business. Continue Reading


The new intelligent ERP landscape needs new tools

SAP and vendors deliver new applications and approaches to manage the evolving intelligent ERP environment. Continue Reading

Blog Post

Here come the chatbots

SAP announces a plethora of next-generation products, including conversational chatbots, AI, blockchain, machine learning and multi-cloud. Continue Reading


Take a deeper dive

Find out more about the SAP technologies and lessons learned at Sapphire Now 2018.


SAP launches attack on Salesforce with C/4HANA

There's not much new in it, but SAP's "intelligent" CRM may redefine the market. Continue Reading


Will APAC embrace C/4HANA?

C/4HANA targets Salesforce, but APAC customers may need convincing to embrace it. Continue Reading



Discover what customers, industry analysts and SAP executives were talking about at Sapphire Now 2018.


Imperfect 'kings of integration'

SearchSAP Executive Editor David Essex and writers Brian McKenna, Christine Parizo and Jim O'Donnell hold a roundtable discussion on what they saw and heard at Sapphire Now 2018. Topics include the debut of C/4HANA, digital transformation and SAP's checkered stance on application integration. Continue Reading


SAP wants to use tech to keep the human in HR

In this podcast, SAP SuccessFactors executive Brigette McInnis-Day discusses how technology can help improve employees' work experience. Continue Reading

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