A recap of news and events from SAP Sapphire Now 2018

Last updated:July 2018

Editor's note

SAP came out swinging against front-office heavyweight Salesforce at SAP Sapphire Now 2018.

In 2017, SAP put some pieces together to build a CRM platform that could challenge Salesforce with the acquisitions of Abakus, CallidusCloud and Gigya, which were integrated into SAP Hybris.

SAP's intentions for these moves were displayed at SAP Sapphire Now 2018 with the unveiling of C/4HANA, a consolidated CRM platform that aims squarely at Salesforce. There is nothing new in C/4HANA from a product standpoint, as it consolidates existing offerings that include SAP Hybris, SAP Customer Data Cloud and SAP Sales Cloud, but SAP believes that it changes the customer experience paradigm entirely. Rather than focusing on sales, as traditional CRM does, C/4HANA is part of the "intelligent enterprise" that incorporates SAP HANA and SAP Leonardo next-generation technologies via the cloud to provide real-time holistic views of customers.

"We have a new idea, a better idea, and the better idea always wins," SAP CEO Bill McDermott said at the conference.

Noting that data will be the lifeblood of the intelligent enterprise, SAP unveiled the SAP Data Management platform at Sapphire Now 2018. SAP Data Management combines elements of an SAP HANA database, SAP Data Hub, SAP Cloud Platform Big Data Services and SAP Enterprise Architecture Designer to provide a data unification and management system that SAP believes is fit to fuel intelligent enterprise applications. Like C/4HANA, there's nothing new in SAP Data Management, but some observers believe that it has the ability to simplify SAP's data management technology and strategy.

SAP Sapphire Now 2018 had a number of other product announcements, including updates to SAP Leonardo, SAP Analytics Cloud and SAP Cloud Platform, which is now available on Google Cloud Platform, joining Microsoft Azure and AWS as public cloud providers. Hundreds of vendors and partners were also on hand at Sapphire, demonstrating products and services.

Here's a look at news, analysis, customer stories and more from SAP Sapphire Now 2018.

1Take a deeper dive

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