Over time, you might be able to land a techno-functional contract, perhaps with a smaller company that likes to combine such roles, and then after that, find a role that is focused fully on the functional side. I'll bet you'll see a bump in rates. Moving to functional is probably more important than just picking a marketable area off the dart board. Functional rates are better across the board and which area you move into depends on what you know the most about already.
Another way to boost your rates on the contract side is to master state-of-the-art development tools like Mobile Development, Portals Development, and the NetWeaver Development Studio. Those areas might boost your rates some. Finally, some folks help their rates by taking on team lead roles on the technical side, which tend to pay better also.
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