My advice for you is to not spread your product too thin on the ground when it is a particular product launch....
Identify the most likely customers (customer segmentation) for the product being launched. Aim your viral marketing program to the target group. You customer base will grow because of a ripple effect once the product is stabilized and the target group is satisfied with the product performance with viral marketing program. Viral marketing program helps you by spending part of the incoming revenue because of product sales. You may give a $10 gift check for each referral that turned into sales for an existing customer who made those referrals.
Dig Deeper on SAP trends, strategy and ERP market share
Related Q&A from Srinivasa Katta
Get a SAP ERP integration tip in this expert Q&A. Find out if SAP CRM and ERP integration is possible when there are two SAP CRM implementations ... Continue Reading
Get the basics about the SAP enhancement packages available for SAP CRM customers. Learn about SAP's EHP strategy and how it impacts SAP CRM 7.0 ... Continue Reading
Learn about the integration limitations of SAP CRM On Demand and get more information on SAP CRM in this tip from SAP CRM expert Srini Katta. Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.