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Differences: CRM implementations vs. ERP implementations

Read expert advice on the differences between an implementation of CRM and an ERP implementation from SAP CRM expert Srini Katta.

What are the major organizational differences between a CRM implementation and an ERP implementation?
Here are four significant differences:

1) CRM is a customer-facing solution, whereas ERP is a backend solution.
2) CRM is business driven and IT supported, whereas ERP implementations are typically driven by IT and supported by business.
3) The traditional implementation methodology, like ASAP, may not be suitable in an SAP CRM implementation. You may have to consider other implementation methodologies, like cycle methodology or conference-room methodology based on the business requirements.
4) Business process change management is one of the most critical success factors in an SAP CRM implementation.

This was last published in January 2006

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