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Building a business case for a CRM upgrade

Learn how to prepare a business case for an SAP CRM upgrade in this tip from ROI expert Tom Pisello.

We are going for a CRM upgrade from CRM 2.0C to CRM 4.0. What is the best business case to provide to the client so that it is accepted? We also need to give a feasible quote -- can you help?
The business case for CRM can be complex, especially because CRM can cover sales force automation, call center optimization, marketing automation, field service automation and more.

Alinean offers a free ROI tool that you can use to make the case and prepare a quote. Visit http://www.alinean.com/ITexecs.asp to register for free and build business cases for over 30 different business process improvements or IT initiatives.

This was last published in March 2006

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