After a not-so-successful entrance onto the enterprise stage, CRM has come a long way and is now proving itself with some of the best ROI statistics out there. This section will help you present the case for CRM to yourself, your colleagues and superiors.
SAP helps fuel growth in CRM apps
SearchCRM.com | 17 Aug 2006 ARTICLE - CRM is on a growth path once again, and while SAP and Oracle are leading the market, on-demand applications are driving the investment, according to AMR.
SaaS and on-demand CRM: Building a business case
SearchCRM.com | BUILDING A BUSINESS CASE SERIES - If you're considering on-demand CRM, take the time to make sure it will yield quantifiable business improvements. In this business case for Software as a Service (SaaS) CRM, contributor Dan Merriman outlines the questions an ...
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