AMR Research Inc., recently distinguished CRM as a growth region that will have generated $18 billion in sales worldwide by 2010 as enterprises realize the extensive business benefit of customer management applications. This section will introduce you to customer relationship management and provide the latest news concerning the CRM industry.
Enterprise search software enables AMR's analysis
SearchDataManagement.com | 26 Oct 2006 ARTICLE - Analyst firm AMR Research implemented enterprise search software for its Web site -- but found it could use the same platform for business intelligence and CRM analytics.
Voices of CRM: Gartner's Scott Nelson on CRM strategy
SearchCRM.com | 20 Sep 2006 ARTICLE - In this podcast, Scott Nelson shares his view on how the future of CRM and CRM strategy will look different and how enterprises are returning to long-term CRM projects.
Vendors discuss next phase of CRM market evolution
SearchCRM.com | 15 Jun 2006 ARTICLE - The CRM market has long borne the stigma of failure. Here, some of the leading vendors share their thoughts on why it has failed -- and their solutions.
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