SAP CRM software

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  • SAP introduces HANA-driven CRM deployment

    SAP has tied its HANA in-memory database to its CRM software. Analyst Denis Pombriant hoped the offering would focus more on connections and less on speed. 

  • mySAP

    MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise. 

About SAP CRM software

SAP CRM helps marketers sharpen their customer focus and increase customer retention. SAP CRM capabilities include marketing resource and brand management; campaign management; segmentation and list management; real-time offer management; loyalty management; and e-marketing.