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SAP CRM software News
March 30, 2017
SAP Labs director Seema Thomas discusses how big data infuses mature technologies -- such as AI, CRM and IoT -- with cutting-edge insights to drive better sales
February 21, 2017
As CRM chatbots improve, as well as IoT implementations to support customer service, SAP users find new uses for the tech, thanks to tighter integration to S/4HANA.
January 09, 2017
SAP acquires Abakus marketing measurement software for SAP Hybris marketing suite; openSAP adds new courses for S/4HANA, data science, simple screens, financials.
September 21, 2015
SAP says its new software is aimed at bringing CRM into the new digital era; Forrester report shows strong growth for IoT implementations.
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SAP Digital CRM is a simplified, mobile-first CRM application designed for individuals and small teams to manage sales, customer service and marketing campaign automation. Continue Reading
Customer relationship management is giving way to customer engagement management as the new business strategy. SAP is evolving in recognition of this change. Continue Reading
MySAP, a product of the German software company SAP, is an e-business software integration tool that delivers content to a user based on his or her role in an enterprise. Continue Reading
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The SAP landscape can be a confusing one, with the numerous acquisitions and constant rebranding of products. To clear up some confusion, here are the differences among three foundational areas. Continue Reading
The SAP Hybris e-commerce platform and the back-end analytics tool Customer Insights Engine have helped the biotech firm Qiagen to gain customer insights and boost revenue. Continue Reading
SAP Hybris is capitalizing on PaaS to help customers and partners build applications and better integrate their SAP portfolios. Continue Reading
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The SAP ERP system -- also known as ECC -- is the foundation for many companies' ERP implementations. Here's a look at its core components and what each one does. Continue Reading
Twitter and other social media sites are powerful communication channels. But CRM should be a two-way conversation, not one-way, like the latest Trump tweets. Continue Reading
As competition from alternative energy sources encroaches on utility companies' stronghold, their need to create positive relationships with customers is more important than ever. Continue Reading
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SAP will have to make sure hybris has all the support resources it needs to cover post-acquisition growth, according to experts. Continue Reading
Find a list of SAP CRM 2007 transactions including all standard out-of-box SAP-delivered transactions by using IMG and following these steps. Continue Reading
How to extract product hierarchies from SAP CRM Continue Reading