Special Report

SAP for the midmarket: Special Report

SAP's new, on-demand offering for the midmarket, Business ByDesign, was one of the top stories of 2007. With the product due for wider release in the first quarter of this year, Business ByDesign promises to have an impact in 2008 as well. In a recent SearchSAP.com podcast, ASUG CEO Steve Strout revealed that the organization will become a Business ByDesign customer this year, first using the product to enable some website improvements. SAP will need many more organizations like ASUG if it is to reach its goal of 100,000 customers by 2010.

Since January is SAP for SMBs (small and medium-sized businesses) month at SearchSAP.com, we take this opportunity to look back at SAP's midmarket progress in 2007, some interesting customer wins, and how Business ByDesign will perform in the future.

  SAP in the midmarket analysis 

  Customer wins 

  Product news 

This was first published in January 2008

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