SAP exec discusses Imagineering, the future of development

SAP's Imagineering division's senior vice president discusses Web 2.0, and how gaming could be the next development model, in this podcast from the Enterprise 2.0 conference.

Denis Browne, senior vice president of SAP's Imagineering division, sat down at the show to talk with about how SAP is approaching the latest developments in enterprise applications.

In this 15-minute podcast, appropriate for business or technical listeners, Browne discusses:

  • What the Imagineering division is and how it works with customers
  • How a large company like SAP is staying competitive with smaller, nimble startups
  • Some of the new products emerging from the Imagineering division
  • Why gaming will be the newest model for enterprise applications

The Enterprise 2.0 conference, held recently in Boston, was a showcase for startups and small companies seeking to ride the wave of Web 2.0 into the enterprise. It also hosted some larger companies -- like SAP.

   SAP and the future of development  

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This was first published in June 2008

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