One of the Americas' SAP Users' Group (ASUG)'s main functions is to give member feedback to SAP on its products and services in order to improve future offerings. This influence is exercised in many ways, including surveys, conferences and ASUG meetings with SAP executives. Rod Masney, chairperson of ASUG's board, and Steve Strout, CEO of ASUG, recently returned from meeting with SAP executives in Germany. They share their experiences in this SearchSAP.com podcast. Strout and Masney discuss their meeting with SAP executives and new ways in which ASUG is influencing SAP, including its 360-degree review program and how SAP users can have their voices heard.
| ASUG influencing SAP products behind the scenes
(:40) Background on ASUG's meetings with SAP
(2:20) Explanation of the 360-degree review program
(4:05) Recent examples of how ASUG feedback has influenced SAP products
(8:05) How SAP users can have their voices heard
(9:20) Areas where ASUG can improve
(10:05) ASUG studies in the pipeline
(11:10) A walk-through of the 360-degree review process
(12:25) What ASUG is doing to appeal to Business ByDesign and other midmarket customers
(15:20) How the ASUG-SAP relationship will evolve in the future
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