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ASUG CEO discusses challenges for 2008

ASUG has its work cut out for it in 2008 with all of SAP's 2007 acquisitions and new products.

Almost every action by SAP requires some reaction from the Americas' SAP Users' Group (ASUG). When SAP releases a new product, ASUG designs new services and programs around it. If SAP acquires a company, ASUG must figure out how to support those customers and potential members. With SAP's release of Business ByDesign, its acquisition of Business Objects and several smaller companies, and its continued NetWeaver upgrades push in 2007, 2008 promises to be a busy year for ASUG.

SearchSAP.com caught up with ASUG's CEO, Steve Strout, to discuss the organization's year ahead, including which SAP announcement in 2007 will have the biggest effect on ASUG and its membership. Strout also looks at how ASUG will put Business ByDesign to use in its own organization, what members are requesting, and where ASUG needs to improve its services in 2008.


   ASUG president discusses challenges for 2008  

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  Program highlights  

  • (:45) Which one SAP event from 2007 affected ASUG the most?

  • (1:45) How will ASUG address the Business ByDesign release in 2008?

  • (3:00) How can service-oriented architecture (SOA) benefit SAP customer, especially in the back office?

  • (5:30) How will ASUG itself use Business ByDesign?

  • (6:15) What can ASUG do for customers of companies that SAP has acquired, such as Business Objects?

  • (7:20) How can ASUG's new full-time executives stay in touch with the day-to-day user?

  • (9:30) What improvements will ASUG offer members in 2008?

  • (11:10) What are ASUG members and SAP customers most concerned about for 2008?

      Program Links  

  • Top SAP stories of 2007: The past 12 months were yet another eventful time for SAP, its customers and SAP professionals. From product releases and upgrades, to lawsuits, acquisitions and resignations, SAP kept industry watchers on their toes. This series examines SearchSAP.com's Top 10 SAP stories from 2007. Read Part 2 here.

  • SAP Business ByDesign and the midmarket: Five questions answered: SAP's midmarket strategy, and its three products aimed at the space, has generated plenty of questions. At its Influencer Summit, SAP provided some answers.

  • SAP's Business Objects deal presents opportunities, pitfalls for customers: SAP's planned acquisition of Business Objects presents opportunities but also challenges for SAP business intelligence users.

  • SAP NetWeaver: Special Report: Despite SAP's NetWeaver push, some companies are still holding back on taking the upgrade plunge. This SearchSAP.com Special Report looks at important NetWeaver topics.

  • SAP tames 'spider webs on LSD' for public broadcaster: Northern California Public Broadcasting had no visibility into budget and fundraising trends until it implemented SAP Business Planning and Consolidation (formerly OutlookSoft).

  • Top SAP stories of 2006: 2006 was also a busy year for SAP. The company released SAP CRM On-Demand, Master Data Management (MDM) continued to capture the interest of organizations hoping to solve their data problems, and SAP jobs were, as always, a hot topic.

  • SearchSAP.com Editorial Blog: This is the place for additional commentary and discussion about recent events, news stories or whatever else happens in the SAP world.

  • SearchSAP.com Audio Downloads: Visit our audio download archive.

  • This was last published in January 2008

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