Delivering the information in real time is a cost issue. We would have to equip all the trucks with mobile phones and direct communication devices. The way we planned the process is to start with giving each driver an independent mobile device from the distribution center, and then the information gathered by that driver remains independent until the truck comes back. The cost for communication may change in [the] future, and we will have information flows also during the tour.
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What kind of information will you be collecting from vending machines?
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One of the very exciting things will be that we will have is communication with vending machines. The delivery driver that goes to the vending machine will read data out of the vending machine, and at a later date it will be used for forecasting products, for defining the product mix in the vending machine or even to calculate price and prevent delivery interruptions. This can significantly reduce the cost of servicing vending machines. There will also be 30,000 truck drivers who will be connected to comprehensive information on their mobile devices. They will have a user interface which is geared toward their needs. How will this project change Coca Cola's delivery processes?
There are two things here which are in focus -- how can we get more information about the customer, and how can we offer better services for better customer loyalty? The business is labor intensive, and if you can increase delivery efficiency for the truck driver and get more information out of the transactions taking place, then it's an area for significant growth and cost reduction -- without having an extraordinary growth in their head count.
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