1. Clear communication key to mySAP.com success
SAP must clearly state the business benefits of mySAP.com in 2002. SAP is growing from a company sometimes criticized for narrowly focused ERP-centered processes, into a big-thinking business behemoth with processes that span the value chain. It is also embracing a more open architecture. If mySAP.com is to succeed, SAP messaging must be clear, concise and cohesive.
2. J2EE wins the race
SAP is striving to support more open standards. SAP's preference for Java was announced in 2001. SAP will not shut out Microsoft. However, J2EE will be supported natively, while .NET will be supported through a connector. In a recent searchSAP poll, 415 of 702 votes predicted that Sun's J2EE would win in the Web services race. I agree.
3. Sell-side strategiesGet ready for the SAP sell-side strategy song and dance. SAP's sell-side strategies, which include SAPMarkets, SAP Portals and SAP Customer Relationship Management (CRM) will be on the big-boy's front burner in 2002. I predict you'll hear all about it at Sapphire 2002.
4. SAP BW 3.0B
SAP BW 3.0B is scheduled for release in the second quarter of 2002.
"The newly designed Business Information Warehouse is designed to get more data out of R/3. New features will include; enhanced Web reporting, better data and document management capabilities, an open data exchange based on XML and embedded
5. CRM -- a snail's pace
SAP released SAP CRM 3.0 this year and it got a lukewarm response from many industry experts.SAP CRM 3.0 was not the only customer relationship management initiative met by a cool reception in 2001.
According to a recent searchSAP article, Gartner Group says, "more than half of all companies implementing CRM systems will view those implementations as failures." In addition, Gartner claims that while many businesses are implementing CRM strategies, most of them will severely underestimate the costs of such projects.
I predict that lack of visible return on investment and exaggerated customer expectations will cause CRM technology to continue to grow at a snail's pace. I do not see a big-bang for CRM in 2002.
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