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Business case for CRM


After a not-so-successful entrance onto the enterprise stage, CRM has come a long way and is now proving itself with some of the best ROI statistics out there. This section will help you present the case for CRM to yourself, your colleagues and superiors.


1 - 6 of 6

SaaS and on-demand CRM: Building a business case
(Presented by SearchCRM.com)
SearchCRM.com | 18 Oct 2006
GENERIC - If you're considering on-demand CRM, take the time to make sure it will yield quantifiable business improvements. In this business case for Software as a Service (SaaS) CRM, contributor Dan Merriman outlines the...

Five secrets of a winning CRM strategy
SearchSAP.com | 28 Sep 2004
WHITE PAPER - In this paper, Harry details the secrets of CRM success and explains how to cost-justify a decision to implement CRM.

Building a business case for a CRM upgrade
Expert: Tom Pisello | 29 Mar 2006
EXPERT RESPONSE - Learn how to prepare a business case for an SAP CRM upgrade in this tip from ROI expert Tom Pisello.

SAP CRM 3.0 upgrade to SAP CRM 4.0: A functionality comparison
Expert: Srinivasa Katta | 14 Jul 2006
EXPERT RESPONSE - Take a look at additional functionality capabilities with SAP CRM 4.0 compared to SAP CRM 3.0.

SAP helps fuel growth in CRM apps
SearchSAP.com | 17 Aug 2006
ARTICLE - CRM is on a growth path once again, and while SAP and Oracle are leading the market, on-demand applications are driving the investment, according to AMR.

CRM help desk functions
Expert: Srinivasa Katta | 15 Jul 2006
EXPERT RESPONSE - Our expert describes the help desk functionality in CRM.


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SAP Business Process Management Articles and White Papers

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