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AMR Research Inc., recently distinguished CRM as a growth region that will have generated $18 billion in sales worldwide by 2010 as enterprises realize the extensive business benefit of customer management applications. This section will introduce you to customer relationship management and provide the latest news concerning the CRM industry.


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Enterprise search software enables AMR's analysis
SearchSAP.com | 31 Oct 2006
ARTICLE - Analyst firm AMR Research implemented enterprise search software for its Web site -- but found it could use the same platform for business intelligence and CRM analytics.

Voices of CRM: Gartner's Scott Nelson on CRM strategy
(Presented by SearchCRM.com)
SearchCRM.com | 20 Sep 2006
ARTICLE - In this podcast, Scott Nelson shares his view on how the future of CRM will look different and how enterprises are returning to long-term CRM projects.

Vendors discuss next phase of CRM market evolution
SearchSAP.com | 20 Jun 2006
ARTICLE - The CRM market has long borne the stigma of failure. Here, some of the leading vendors share their thoughts on why it has failed -- and their solutions.

CRM service providers found lacking
SearchSAP.com | 22 Mar 2006
ARTICLE - A recent survey found that many firms would not recommend their professional CRM service providers. Forrester offers tips on how to find the right partner.

Voices of CRM: Paul Greenberg on CRM training, new media
(Presented by SearchCRM.com)
SearchCRM.com | 01 May 2006
ARTICLE - In this installment of the Voices of CRM podcast series, our regular conversations with luminaries in the CRM market, we talk with Paul Greenberg, longtime CRM industry observer and the author of CRM at the Speed of...


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