SAP SAP CRM (customer relationship management):
SAP CRM (customer relationship management)
The best CRM solutions include business processes like sales, marketing, analytics and forecasting. This CRM guide will introduce you to today's CRM market and SAP's CRM module. Learn how to build a business case for CRM or a CRM upgrade, then get a walkthrough of a successful SAP CRM implementation and read about SAP CRM best practices.
New in this guide
- Enterprise search software enables AMR's analysis (About CRM)
- SAP CRM: Sales strategy with SAP CRM 4.0 (SAP CRM best practices)
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About CRM
AMR Research Inc., recently distinguished CRM as a growth region that will have generated $18 billion in sales worldwide by 2010 as enterprises realize the extensive business benefit of customer management applications. This section will introduce you to customer relationship management and provide the latest news concerning the CRM industry.
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Business case for CRM
After a not-so-successful entrance onto the enterprise stage, CRM has come a long way and is now proving itself with some of the best ROI statistics out there. This section will help you present the case for CRM to yourself, your colleagues and superiors.
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SAP CRM
SAP CRM has been ranked the number one CRM solution for enterprises. With over 29% of the market share in CRM sales, and 28% in CRM customer service this CRM leader deserves attention. This section will validate SAP's commitment to an outstanding CRM product.
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SAP CRM best practices
Why not learn from professionals already immersed in SAP CRM? This section provides expert advice, tips and instructions on how to maximize the potential of your CRM application.
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SAP CRM implementation
CRM implementation can be costly and ineffective if not pursued in a strategic manner. This section offers a host of planning information and then drills down to the nitty-gritty of actual product implementation.
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SAP CRM jobs
Gartner predicts that with the incline in CRM services and modules, the demand – and remuneration -- for experienced CRM consultants will also expand. This section will take you ahead of the curve and set the stage for a career in SAP CRM.