All-in-One Guides:SAP CRM (customer relationship management)
SAP CRM (customer relationship management)
Business case for CRM
After a not-so-successful entrance onto the enterprise stage, CRM has come a long way and is now proving itself with some of the best ROI statistics out there. This section will help you present the case for CRM to yourself, your colleagues and superiors.
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SAP CRM 3.0 upgrade to SAP CRM 4.0: A functionality comparison
Ask the Expert - Take a look at additional functionality capabilities with SAP CRM 4.0 compared to SAP CRM 3.0.
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SAP helps fuel growth in CRM apps
17 Aug 2006
Article - CRM is on a growth path once again, and while SAP and Oracle are leading the market, on-demand applications are driving the investment, according to AMR.
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Ask the Expert - Our expert describes the help desk functionality in CRM.
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Building a business case for a CRM upgrade
Ask the Expert - Learn how to prepare a business case for an SAP CRM upgrade in this tip from ROI expert Tom Pisello.