SAP exec discusses Imagineering, the future of development

The Enterprise 2.0 conference, held recently in Boston, was a showcase for startups and small companies seeking to ride the wave of Web 2.0 into the enterprise. It also hosted some larger companies -- like SAP.

Denis Browne, senior vice president of SAP's Imagineering division, sat down at the show to talk with SearchSAP.com about how SAP is approaching the latest developments in enterprise applications.

In this 15-minute podcast, appropriate for business or technical listeners, Browne discusses:

• What the Imagineering division is and how it works with customers
• How a large company like SAP is staying competitive with smaller, nimble startups
• Some of the new products emerging from the Imagineering division
• Why gaming will be the newest model for enterprise applications

Program Links:

• SAP seeks to shed "ugly" label with CRM 2007
  SAP has revamped its user interface with its latest CRM release as it tries to keep up with Microsoft and Salesforce.com in the usability race.
  

• SAP lifts the skirts on its 'industrialized' software
  The chairman and CEO of the world's largest business software company says software development is too slow. Amen to that, SAP.

• SAP closes door to Business ByDesign services, hosting -- for now
  SAP executives are courting partners to sell Business ByDesign but are not providing opportunities to host the SaaS offering or offer added services.

• The WhatIs.com Blog
  WhatIs.com offers exhaustive coverage of the Enterprise 2.0 conference with podcasts, posts and videocasts.
  

• Enterprise 2.0: On its way but hardly there
  Enterprise 2.0 Conference presenters have had positive, if modest, success with deployments. The barriers, they say, are huge but not insurmountable.
  

  
  
  

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