Home > Going Global? Think localization
Podcasts:
EMAIL THIS

Going Global? Think localization

06 Jun 2007 | SearchSAP.com

SAP news, tips and expert advice
Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google

Companies face a variety of challenges before they can bring their products to international markets. Chief among these is making the products, systems, and relevant support and marketing materials, as well as the company itself, ready for a different audience.

In this podcast on globalization, localization and internationalization, Stephen Ryan, chairman of the Globalization and Localization Association (GALA), and Don DePalma, a principal at Common Sense Advisory, a research and consulting firm based in Lowell, Mass., and a GALA member, discuss:

  • The market for localization services

  • What keeps some companies from expanding geographically

  • Tips for companies looking to expand to new markets

  • Examples of companies that are localizing well, including how SAP has improved its localization


  Going Global: Localizing products, content and systems for an international market 

Play now:

You must have Adobe Flash Player 7 or above to view this content. See http://www.adobe.com/products/flashplayer to download now.
Download for later:

Going Global: Localizing products, content and systems for an international market
• Internet Explorer: Right Click > Save Target As
• Firefox: Right Click > Save Link As

  Program highlights 

  • (:55) GALA background

  • (2:50) Explanation of the terms localization, globalization and internationalization

  • (6:25) Facts about the localization market

  • (7:36) Are companies with a global presence, or those looking to expand into new markets, recognizing the need for localization?

  • (11:35) Factors keeping companies that should be localizing from doing so, and ways to get started

  • (13:47) Examples of companies doing a good job with localization

  • (15:45) The progress of SAP's localization efforts

  • (18:23) Tips and advice for companies potentially looking to expand their geographic presence

  • (24:08) The market for third-party language services, and how to choose a vendor

      Program Links: 

  • Firm sees benefits in global trade management SAP xApp: Applied Biosystems chose an SAP xApp to get control of its global trade operations and reduce costs. New features added to SAP Global Trade Services automate credit letter processes.

  • .NET Internationalization: The Developer's Guide to Building Global Windows and Web Applications: This chapter download makes a good starting point for developers, managers and architects working on global projects. Get an overview of the terminology, basic formats, processes, and resources.

  • 'An Introduction to Internationalization': As the name implies, this chapter download makes a good starting point; get an overview of the terminology, basic formats, processes, resources and everything else you need to get started.

  • Global competition forces process changes: Some companies are wrapping business process management plans with service-oriented architecture projects to boost competitiveness on a global stage.

  • SAP keeps artificial heart manufacturer pumping: SAP beat out Oracle and Microsoft for Abiomed's new enterprise software implementation.

  • SearchSAP.com Editorial Blog: This is the place for additional commentary and discussion about recent events, news stories or whatever else happens in the SAP world.

  • SearchSAP.com Audio Downloads: Visit our audio download archive.



    Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google



    RELATED CONTENT
    SAP trends, strategy and ERP market share
    Down ERP market could mean licensing deals for SAP buyers
    SAP weighs in on Oracle-Sun, Wall Street Journal
    SAP CTO Sikka: SAP's innovation gets overlooked
    SAP CTO expects today's SAP applications to be running in 2020
    SAP TechEd 09 keynoters: Managing change today like trying to board a speeding train
    SAP ERP upgrade case study: Upgrade to ECC 6.0 with minimal downtime
    SAP forms closer link with LinkedIn
    Getting ready for SAP TechEd 2009 with tips from Jon Reed
    SAP ERP/ECC 6.0 upgrade planning and strategy
    Mission-critical SAP software demands a mission-critical hardware infrastructure

    RELATED GLOSSARY TERMS
    Terms from Whatis.com − the technology online dictionary
    SAP  (SearchSAP.com)

    RELATED RESOURCES
    2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
    Search Bitpipe.com for the latest white papers and business webcasts
    Whatis.com, the online computer dictionary




    • SAP Exchange Infrastructure (XI) Research Papers
    About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
    SEARCH 
    TechTarget provides technology professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective purchase decisions and managing their organizations' technology projects - with its network of technology-specific websites, events and online magazines.

    TechTarget Corporate Web Site  |  Media Kits  |  Site Map




    All Rights Reserved, Copyright 2000 - 2009, TechTarget | Read our Privacy Policy
    SearchSAP.com is a search service provided by TechTarget and is completely
    independent of and not affiliated with SAP AG.     		  TechTarget - The IT Media ROI Experts