SAP CRM Learning Guide

This SearchSAP.com learning guide will explore CRM, its functionality and benefits. The guide gathers content from our site, our sister site SearchCRM.com and across the Web to make the CRM decision-making process as painless as possible. We'll provide current news and analysis of the CRM market and an overview of mySAP CRM. This guide was designed to help you decide if SAP's CRM software is the right option for your business.

Drop us an e-mail to let me know what other learning guides you'd like to see on SearchSAP.com.

TABLE OF CONTENTS    What is CRM?    Is mySAP CRM right for you?    SAP CRM in the news    CRM and marketing    CRM and sales    CRM and service    CRM planning for your business    Improve your mySAP CRM skills    More Learning Guides   What is CRM?  Return to Table of Contents Customer Relationship Management (CRM) (SearchCRM.com, powered by WhatIs.com) What is CRM? (SearchCRM.com) CRM's origins (SearchCRM.com) CRM update (SearchSAP.com) CRM (Webopedia)   Is mySAP CRM right for you?  Return to Table of Contents Hosted CRM -- or not? (SearchSAP.com) CRM evaluation criteria (SearchCRM.com) A Business Overview of mySAP CRM (SAP) Enterprise CRM Suites Scorecard Summary: SAP (Forrester) SAP CRM Customers Report They Would Make the Same Decision Again (AMR Research) Overview: mySAP Customer Relationship Management (SAP) Customer Relationship Management with mySAP.com (SAP) mySAP.com's CRM Architecture (SAP) Peek-a-boo at CRM market (IT Toolbox) Integrating CRM Applications with Enterprise (It Toolbox) Analytical Customer Relationship Management (SAP) How To Select A CRM Software Vendor (Forrester) CRM Software Vendors' Evaluation -- Survey Perspective (IT Toolbox) Build The Right Business Case For CRM (Forrester) The Shifting Sands of the CRM Landscape (AMR Research) CRM in SMBs: Three Key Decision Drivers (AMR Research) Customers See Success With SAP CRM, but Upgrades to mySAP CRM 4.0 Are Slow (AMR Research)   Advice on mySAP CRM  Return to Table of Contents

You'll find much more advice on mySAP CRM in SearchSAP.com's Ask the Expert feature. If you need CRM advice, then post a question for Srini Katta. Browse mySAP CRM Q and A or this sampling of Srini's expert advice...

• mySAP CRM (SearchSAP.com)


• What is your take on the future of mySAP CRM?(SearchSAP.com)


• Integrations between CRM and R/3 (SearchSAP.com)


• How can I load CRM Ibase data from legacy data? (SearchSAP.com)

SAP CRM in the news

Return to Table of Contents

Hosted CRM
• The hidden costs of SAP on-demand (SearchSAP.com)


• SAP acknowledges barrier to mySAP CRM implementations (SearchSAP.com)


• SAP launches on-demand CRM (SearchSAP.com)


• The hidden costs of SAP on-demand (SearchSAP.com)


• SAP set to launch hosted CRM (SearchSAP.com)


• SAP aims at ISVs with on-demand model (SearchSAP.com)


• SAP exec: On-demand model needs tweaking (SearchSAP.com)


• SAP reports strong quarter, plans to launch hosted CRM (SearchSAP.com)


• Choices loom as vendors launch hosted CRM (SearchCRM.com)


• Microsoft rebrands ERP offerings, hints at hosted CRM (SearchCRM.com)


• Making a big deal out of hosted CRM (SearchCRM.com)


• Can open source CRM deliver on its promise? (SearchCRM.com)


• Hosted CRM keeps on growing (SearchCRM.com)

Other CRM news

• Is enterprise CRM dead? (SearchCRM.com)


• McDermott: No fear of Oracle as SAP looks ahead with CRM, ESA (SearchSAP.com)


• SAP CRM revenue surges past Siebel (SearchCRM.com)


• CRM market returns to health; SAP trails Oracle, Siebel (SearchCRM.com)


• SAP readies CRM launch (CBR online)


• Oracle sets sights on CRM(SearchCRM.com)


• CRM buyer's top selection criteria (SearchCRM.com)


• SAP CRM could have big year ahead (SearchCRM.com)


• SAP's McDermott on retail strategy, CRM, Oracle, part 2 (SearchSAP.com)


• Modified mySAP CRM system helps medical device maker (SearchSAP.com)


• Brother's mySAP CRM project pays off (SearchSAP.com)


• CRM at SAPPHIRE: Continuation of the Story (AMR Research)


• SAP's McDermott on retail strategy, CRM, Oracle, part 2 (SearchSAP.com)


• CRM sales success still elusive (SearchCRM.com)


• SAP's CRM development plods on (SearchCRM.com)


• Philips keeps reins on CRM (SearchCRM.com)


• Consultancy predicts CRM trends (SearchCRM.com)


• The right mix of BI and CRM analytics (SearchCRM.com)


• CRM preps for Web services push (SearchSAP.com)


• CRM's ROI answer (SearchCRM.com)


• CRM eyes growth in '05 (SearchCRM.com)


• Top CRM stories of 2004 (SearchSAP.com)

CRM and marketing

Return to Table of Contents

Sony Style: "Campaign management with mySAP CRM is very quick and easy to use. This reduces our dependence on the IS department and enables business users themselves to develop and execute marketing campaigns."

-- Ayako Komoto, Group Marketing Manager, Sony Style, Canada (SAP.com)
• CRM Marketing (Search CRM.com)
• Implementing marketing functionality using SAP CRM (SearchSAP.com)


• Features & Functions of mySAP CRM: Marketing (SAP)
  
• Seven steps to smarter marketing (SearchCRM.com)
  
• e-marketing (SearchCRM.com)
  
• High Performance Marketing: Bringing Method to the Madness of Marketing (SearchCRM.com)

CRM and sales

Return to Table of Contents

• Sales (SearchCRM.com)


• SearchCRM.com's Learning Guide for Sales Effectiveness(SearchCRM.com)


• Features & Functions of mySAP CRM: Sales (SAP)


• Sales Methodology in mySAP CRM Opportunity Management (SearchSAP.com)


• Large Salesforces and Complex Products - Case Study in Managing Sales Proficiency (SearchCRM.com)


• Shortening the Sales Cycle with Rapid Online Communications (SearchCRM.com)


• The sales force of the future (SearchCRM.com)


• Getting started with a sales methodology (SearchCRM.com)


• Best resources for information on sales performance metrics (SearchCRM.com)


• Is mobile CRM far-fetched? (SearchCRM.com)


• The pros and cons of hosted vs. on-premise SFA solutions (SearchCRM.com)

CRM and service

Return to Table of Contents

Swedish Post: "Our customers are getting better support; the waiting queues are shorter, and our service agents are more productive."

-- Nicolas Nagou, Solution Architect, Swedish Post (SAP.com)

• Most frequently-asked contact center questions (SearchCRM.com)


• Building a business case for contact center technology (SearchCRM.com)


• Quality metrics for the contact center(SearchCRM.com)


• Comparing contact center product features (SearchCRM.com)


• Optimize Your Contact Center Technology (SearchCRM.com)


• Features and Functions of mySAP CRM: Service (SAP)


• Learning Guide for Customer Self-Service (SearchSAP.com)


• SearchCRM.com's Learning Guide for Call Center Managers (SearchCRM.com)


• Crash course: Call centers (SearchCRM.com)


• Remodeling the Call Center for Efficiency and Effectiveness (SearchCRM.com)


• What Will It Take to Keep Support Costs Down? (SearchCRM.com)


• Tools that measure customer save/retention rate (SearchCRM.com)

Advice on contact centers

Return to Table of Contents