SAP consulting
Home > Ask the SAP Experts > SAP Careers and certification Questions & Answers > What is the MDM market like right now?
Ask The SAP Expert: Questions & Answers
EMAIL THIS

What is the MDM market like right now?

Jon Reed EXPERT RESPONSE FROM: Jon Reed

Pose a Question
Other SAP Categories
Meet all SAP Experts
Become an Expert for this site


Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us   


>
QUESTION POSED ON: 04 February 2008
I have seven years of IT experience and 4 years in SAP Portal (java, WebDynpro, iviews). Now I would like to update my skill set with another SAP module. I was thinking of MDM. What is the current MDM market like right now, and what will it be in the coming years? If MDM is not the right choice for me then am I able to learn SAP CRM?

>
EXPERT RESPONSE
I like the future of MDM, though I would point out that MDM is not really a module. I think of MDM as a NetWeaver product extension. Since it costs money (and takes a decent amount of work) to "turn the lights on" with MDM, we haven't seen enormous demand for MDM yet. But, we are starting to see a gradual increase in MDM. The good news for MDM is that starting with the SAPPHIRE '07 conference, we began to see proven case studies from SAP customers who have saved money using MDM. The true value of MDM? With some effort, MDM can allow you to clean up master data throughout your SAP install. This can help enormously, for example, in cleaning up duplicate customer records, allowing for a much more accurate analysis of who your best customers really are. The other great thing about MDM is that it plays very nicely with BW/BI, which is perhaps the hottest area in SAP right now.

So, I expect the MDM market to grow gradually. It could be a good area for you to add, though you may want to stay open to adding BI skills also, where there is a more immediate level of demand. As for CRM, CRM is certainly a growth area in SAP, though the CRM product area has never been as hot as we expected, and now on-demand solutions like salesforce.com are forcing the big CRM vendors, which includes SAP, to tighten their value proposition. One area connected to SAP CRM that I like a lot is NetWeaver Mobile, simply because there is such an emphasis on porting SAP to all kinds of mobile devices. Based on your Portals skills, there are a number of areas you can extend your SAP skills into. I like the way you are thinking, but keep your mind open to other possibilities that your project might present to you.


Sound Off! -   


Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us   


RELATED CONTENT
SAP Careers and certification
Breaking into an SAP career: Climb the ladder
Breaking into SAP HR
An SAP manufacturing career move
Certification in SME, PM or architecture
Without Java experience: SAP BI or XI?
Breaking into SAP with an IT background
Holding experience in ABAP, do I go SAP XI or BI?
Demand for SAP CRM consultants?
QA tech starting a Basis career without administration experience
Can Lotus/Domino/Java/Oracle experience help a SAP technical consulting career?

SAP jobs: Getting started
The prerequisites for SAP BI training
SAP skills: The community speaks
Breaking into SAP HR
An SAP manufacturing career move
Certification in SME, PM or architecture
Without Java experience: SAP BI or XI?
Breaking into SAP with an IT background
Holding experience in ABAP, do I go SAP XI or BI?
Demand for SAP CRM consultants?
Becoming an SCM consultant

SAP consulting
SAP seeks to overcome skills shortage
Capitalizing on the SAP consulting market in 2008
Breaking into SAP HR
An SAP manufacturing career move
Certification in SME, PM or architecture
Without Java experience: SAP BI or XI?
Breaking into SAP with an IT background
Holding experience in ABAP, do I go SAP XI or BI?
Demand for SAP CRM consultants?
More SAP skills to have for 2008 and beyond

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary



Search and Browse the Expert Answer Center
Search and browse more than 25,000 question and answer pairs from more than 250 TechTarget industry experts.
Browse our Expert Advice

HomeNewsTopicsBlogsTipsAsk the ExpertsWebcastsWhite PapersProducts
About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
SEARCH 
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints  |  Site Map




All Rights Reserved, Copyright 2000 - 2008, TechTarget | Read our Privacy Policy
SearchSAP.com is a search service provided by TechTarget and is completely
independent of and not affiliated with SAP AG.
  TechTarget - The IT Media ROI Experts