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The SAP CRM e-Marketing tool will enable a demographic-based target group creation and will target specific income groups, or age groups of customers/prospects. MySAP CRM has powerful e-mail marketing tools as well. You can learn how many e-mails are opened by the targeted customers/prospects. You can also send repeat e-mails if the first sent e-mail is discarded by the customer/prospect.
The mySAP CRM system also supports coupons and promotions to increase the footfall, promotions and promotion royalty. You can also use telemarketing to target new prospects or existing customers. I recommend considering SAP CRM for the retail industry which has tools to meet your needs.
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