QUESTION POSED ON: 29 March 2006 We are going for a CRM upgrade from CRM 2.0C to CRM 4.0. What is the best business case to provide to the client so that it is accepted? We also need to give a feasible quote -- can you help?
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EXPERT RESPONSE
The business case for CRM can be complex, especially because CRM can cover sales force automation, call center optimization, marketing automation, field service automation and more.
Alinean offers a free ROI tool that you can use to make the case and prepare a quote. Visit http://www.alinean.com/ITexecs.asp to register for free and build business cases for over 30 different business process improvements or IT initiatives.
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