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Since you own the entire business suite license, my first instinct would be to ask you to jump into the CRM – online solution. This obviously gives you access to some various powerful, CRM B2B functionality such as product catalog management, partner management, marketing analytics, click-streaming (for profiling your shoppers buying patterns). But since simplicity is key, I would ask you to evaluate the R/3 edition as well.
Some key elements for evaluation of a B2B solution are:
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