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Nowadays, companies no longer have to guess what their customers think about their products or services. Customers are taking to social media channels like Twitter to praise, rant or just ask questions, all in real time. This presents unique challenges for companies as they struggle to make the best use of the information. SAP has a number of products designed to help interpret trends playing out on social media channels, but how well do they work, and how do they compare to the competition? How can companies decide if they really need this kind of software? This handbook looks at all those issues, and how social is infiltrating other parts of SAP's portfolio, such as the Jam social collaboration platform.  Access >>>

Table of contents

  • SAP or niche text analytics? First, forge a strategy
  • Two ventures into social media collaboration
  • Sentiment analysis is just part of the SAP vision

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