Sapphire Now is the annual SAP user conference, where every year, business and IT executives come from around the world to learn more about new SAP products, as well as hear more about the company's roadmaps and how to get the most out of their SAP landscape.
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SAP was started in 1972 by five former IBM employees in Mannheim, Germany. SAP has traditionally been of interest mainly to large and medium-sized enterprises. However, SAP solutions are being used increasingly by small companies as well.