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SAP MaxAttention is SAP's premium support plan for customers.
SAP MaxAttention is a multi-year commitment that often spans multiple complex projects and deployments. SAP MaxAttention provides customers with an embedded support team, tailored engineering services, enhanced back-office support and attention from SAP executives.
Companies that use SAP MaxAttention tend to be SAP's largest customers. Often they are looking for how to get the most performance and value out of complex SAP applications and adopt SAP's newest technologies, including SAP HANA, the company's in-memory database platform.