Definition

SAP Digital CRM

SAP Digital CRM is a simplified CRM application designed for individuals and small teams, but with enterprise capabilities and integration. It is intended as an all-in-one platform, and users can access it primarily from mobile devices to manage sales, customer service and marketing campaign automation.

SAP Digital CRM features customizable tiles that allow users to see and interact with a variety of CRM data, including customer accounts, activities, tasks, sales forecasts and contacts. Users can get and share information with other team members through real-time message feeds. For example, a customer service representative could use the system to receive a customer inquiry, gather the information to address the issue and prepare a service ticket all within a few minutes. A sales manager could use SAP Digital CRM to import customer data from another system, such as Google or Microsoft Outlook, and then track and manage all customer interactions in one place.

SAP Digital CRM is a multi-tenant software as a service (SaaS) application that runs on SAP data centers in the U.S. and the EMEA region. It can be upgraded to SAP Cloud for Customer, SAP's enterprise cloud CRM platform, using the same tenant. It's available from the SAP Store, where users can purchase it directly without purchase orders, invoices or a lengthy RFP process.

SAP Digital CRM is a product of SAP Digital, a unit within SAP that develops applications that have simplified mobile-first UIs and a consumer-like purchasing model. SAP is aiming these apps at individuals and small groups that may never have bought SAP products before. At the same time, enterprise-grade security and scalability mean that SAP Digital CRM and other SAP Digital apps can be upgraded to enterprise editions without extensive effort or business disruption, according to the vendor.

This was last updated in September 2016

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