SAP Anywhere is a mobile-first, cloud-first, front-office platform aimed at very small businesses employing 10 to 500 users. It combines sales, inventory management, order processing, commerce, marketing programs, mobile point of sale (mPoS), customer support and engagement functions in one application.
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According to SAP, the software enables small businesses to develop and run B2B and B2C e-commerce sites and use multichannel marketing platforms. SAP Anywhere also has analytics and insight dashboards, allowing small businesses to discover information about customers, for example, that helps them deliver better customer experiences and services, according to the vendor. The application was initially targeted at retailers and wholesalers.
A small retailer might use SAP Anywhere's sales and CRM functions to show where leads are coming from or what products are being sold in different channels. Marketing features can give insight into inventory and help develop campaigns for various channels, such as social media applications. Mobile point-of-sale functions allow processing of orders from one place.
SAP Anywhere is mobile first, which means it is intended to be used and administered primarily on devices such as smartphones and tablets. This includes configurations and other administrative tasks, as well as adding custom fields or objects. The goal is to allow small businesses, which typically lack IT infrastructure and resources, to run a system that’s comparatively easy to set up, administer and use.
SAP Anywhere is an entirely new product and does not share any code with other SAP applications. Development began in 2014 at SAP Shanghai Labs, and the application was first launched in China in October 2015. It was subsequently launched in the U.K. in March 2016 and the U.S. in May 2016. SAP claimed there were more than 500 customers at the time of the U.S. launch.
SAP Anywhere integrates with SAP financial systems and can be integrated with third-party applications including Xero, Sage, and QuickBooks. It can also be integrated with platforms from Brand Networks (digital and social media marketing), Google (collaboration and productivity), PayPal (payment), and UPS (logistics).
It is entirely hosted and delivered in SAP’s cloud. Pricing is subscription based and three packages are available for various business requirements, such as data use and number of users.