Definition

Direct R/3

Direct R/3 is a partnership program between Dell Computer Corporation and the software company SAP that allows customers to use Dell's commercial Web site to order Dell products with pre-bundled, pre-configured AcceleratedSAP (ASAP) R/3 products. Under the Direct Dell marketing model, there are no middlemen involved in customer sales or service; customers have direct access to Dell and SAP support both online and on-site. The goal of Direct R/3 is to speed up the implementation of enterprise resource planning (ERP) software applications for small and medium-sized enterprises.

This was last updated in October 2008
Posted by: Margaret Rouse

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