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Hannah Smalltree, Editorial DirectorMDM allows companies to solve this heterogeneity problem in a number of ways, from designating a single application as the "owner" of the data master, to letting MDM "own" the data master and synchronize each individual application as the master data changes. This allows business intelligence (BI) applications to overcome the problems of heterogeneity and provide analysis based on a "single version of the truth."
This was first published in February 2006