In your case, I like your thinking in terms of your pharmaceutical background. SAP has had a good amount of success in the pharma industry. In theory, having a pharma background could help you get onto an SAP pharma project. However, it's not so easy to specialize in a particular SAP industry. Most successful SAP consultants do seem to move across a couple of industry verticals as needed to find good projects. On the other hand, it...
wouldn't hurt for you to look into the SAP pharma projects in your area and see if there might be a role for you somewhere.
Since you are a sales person, you might want to target an SAP mobile sales deployment project or at least look for a company that is using SAP to manage its sales and marketing initiatives. As for how your sales background relates to SD, that's a question I get a lot. Sales backgrounds can help a little bit with SD, but most of SD pertains to sales order and advanced pricing configuration. I tell sales folks to consider pursuing SAP CRM, where there is more functionality that is focused directly on sales, marketing and campaign management. Having said that, you may want to consider pursuing a sales-related role in an SAP environment. SAP software salespeople are doing pretty well right now, thanks to the big upgrade push that is happening.
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