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Switching to CRM

I want to change my career to the CRM side. I am about to complete my MBA degree from California State University, San Jose. I also have Bachelors and Masters Degrees in Computer Science from India. I have over six years of software development experience in the telecom industry.

I want to change my career to the CRM side. I am about to complete my MBA degree from California State University, San Jose. I also have Bachelors and Masters Degrees in Computer Science from India. I have over six years of software development experience in the telecom industry.

However, I don't have CRM or eBusiness experience. I feel that MBA and IT expertise will be good combination for...

eBusiness or CRM. I want to go more to the consulting side by understanding the business requirement and recommending solutions.

I am planning to take a CRM course. I am more inclined to do either Siebel or SAP CRM course/certification. Do you have any preference of one course over the other? Do you think that will help me with changing my career? What is your recommendation to help change my career?

There's a lot of interest in SAP CRM this month - I've answered a couple other questions on the same topic you'll want to check out. In terms of SAP versus Siebel, I'm obviously biased, but I think it's a relatively easy choice. Siebel was once the market leading CRM package, but SAP now claims that prize - according to SAP at any rate. Siebel is in a tough situation, in that it's been the subject of merger and acquisition rumors. If you break into Siebel now, there's no guarantee that two years from now Siebel will resemble the company it is today. My most compelling evidence in favor of SAP is the "executive talent drain." In the 1999-2000 era, Siebel attracted a number of top executives to Siebel away from SAP, partially due to their superior stock option program. This established a bitter rivalry between the two firms. Four years later, SAP must have been gleeful to return the favor and recruit the top executives from Siebel. What does this mean? That SAP is paying better than Siebel now? No. What it means is that SAP has recaptured the "mind share" in the ERP/CRM space. SAP is perceived by executives as having a brighter and more lucrative future that Siebel. That is good enough for me, and it should be good enough for you as well. As for the specific tactics related to breaking into SAP CRM, check my other answers this month for more details on that.
This was last published in December 2004

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