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Structured product and configurable product in CRM

What is the difference between a structured product and a configurable product?

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Structured product consists of a main product and any number of component products. All products in structured product are created using product maintenance. Structured products are used in retail and high tech industry verticals. An example of a structured high-tech product is Main Product (ex: Windows XP). Component products could be SP2, and product documentation.

Configurable product allows creating possible versions of a product to meet the customer needs. Customers can place configure to order configure the product on webshops. Configurable products will give several possible options to choose from. Automotive and high-tech industries use configurable products extensively.

This was first published in July 2006

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