So my questions are:
1) Is starting directly with SRM an advisable path?
2) I have an alternative offer for a more traditional MM position. Should I take it and build some experience before getting into SRM?
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Hannah Smalltree, Editorial DirectorThe risk you run by taking a pure MM offer is that you might find the SRM market closed to you later on. And remember, there are always ways of deepening your MM knowledge as you go. Consider that in MM, if you lose your current job and have to find a new one, you'll be up against all those MM consultants who have five years -- even ten years -- of MM experience. In the SRM market, it's hard to have more than a couple of relevant projects because the market is so new. That's a better market, in my mind, to compete in. If I were you, I would take the SRM job, but make a point of filling in your MM knowledge by sending yourself to core MM training on your own dime. Also, make a point of learning all you can from the MM folks on your project. I'm sure they will be interested to "swap knowledge" with you on the SRM side as well.
This was first published in March 2005