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Implementing marketing functionality using SAP CRM

We want to implement marketing functionality using SAP CRM. We want to do campaign management, planning and controlling the campaign execution, and executing it from the interaction center.
The

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question is: Do we need SEM-BPS for tracking the execution? If so, how is this integration done? If not, how can we track the execution?


Yes, you need to do this. You can Install SEM as an add-on to the BW server. A separate box for SEM not needed.


This was first published in June 2002

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