We want to implement marketing functionality using SAP CRM. We want to do campaign management, planning and controlling
the campaign execution, and executing it from the interaction center. The question is: Do we need SEM-BPS for tracking the execution? If so, how is this integration done? If not, how can we track the execution?
Yes, you need to do this. You can Install SEM as an add-on to the BW server. A separate box for SEM not needed.
Dig deeper on SAP CRM software
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.