What are the major organizational differences between a CRM implementation
and an ERP implementation?
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Here are four significant differences:
1) CRM is a customer-facing solution, whereas ERP is a backend solution.
2) CRM is business driven and IT supported, whereas ERP implementations are typically driven
by IT and supported by business.
3) The traditional implementation methodology, like ASAP, may not be suitable in an SAP CRM
implementation. You may have to consider other implementation methodologies, like cycle methodology
or conference-room methodology based on the business requirements.
4) Business process change management is one of the most critical success factors in an SAP
CRM implementation.
This was first published in January 2006
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