This Content Component encountered an error
This Content Component encountered an error
This Content Component encountered an error
We are beginning work for a shopping center. The customer base of this center consists of all customers who visit any stores in the shopping mall. The center would like to increase promotions and loyalty. What tools are available in SAP CRM to improve business? Can you answer specifically to shopping malls?
SAP CRM Marketing and Campaign Management is the right tool to run the promotions. This application provides emarketing, mail marketing and telemarketing functionalities. You should consider the lead management functionality. You should also use enterprise sales functionality to capture storewide shopping. Plan to implement SAP CRM analytics with BW to find customer life time value analysis, customer buying behavior and more.
This was last published in July 2006
This Content Component encountered an error

PRO+

Content

Find more PRO+ content and other member only offers, here.

This Content Component encountered an error

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.
This Content Component encountered an error

-ADS BY GOOGLE

SearchManufacturingERP

SearchOracle

SearchDataManagement

SearchAWS

SearchBusinessAnalytics

SearchCRM

SearchContentManagement

SearchFinancialApplications

Close