We are beginning work for a shopping center. The customer base of this center consists of all customers who visit any stores in the shopping mall. The center would like to increase promotions and loyalty. What tools are available in SAP CRM to improve business? Can you answer specifically to shopping malls?

    Requires Free Membership to View

SAP CRM Marketing and Campaign Management is the right tool to run the promotions. This application provides emarketing, mail marketing and telemarketing functionalities. You should consider the lead management functionality. You should also use enterprise sales functionality to capture storewide shopping. Plan to implement SAP CRM analytics with BW to find customer life time value analysis, customer buying behavior and more.

This was first published in July 2006

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: