Why is Business Intelligence important for eBusiness success?
You have to make intelligent decisions to run your business regardless of traditional or e-Business model. However, Traditional business processes were slow, not very integrated, used to follow very rigid business rules, and mostly handled by the company employees.
Today, in the eBusiness world, one has to make business decisions at the speed of the Internet, round the clock because there is no day or night concept in the Cyberspace. This forces new business application providers to architect smart business Intelligence subsystems as an integral components of e-Business applications that are customer rather company employee driven.
Giving more control to the customers requires good business intelligence subsystems integration with the e-Business applications to safeguard company's assets and increase customer satisfaction.
This was first published in May 2001