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Building a business case for a CRM upgrade

We are going for a CRM upgrade from CRM 2.0C to CRM 4.0. What is the best business case to provide to the client so that it is accepted? We also need to give a feasible quote -- can you help?

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The business case for CRM can be complex, especially because CRM can cover sales force automation, call center optimization, marketing automation, field service automation and more.

Alinean offers a free ROI tool that you can use to make the case and prepare a quote. Visit to register for free and build business cases for over 30 different business process improvements or IT initiatives.

This was first published in March 2006

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