Building a business case for a CRM upgrade
We are going for a CRM upgrade from CRM 2.0C to CRM 4.0. What is the best
business case to provide to the client so that it is accepted? We also need to give a feasible
quote -- can you help?
The business case for CRM can be complex, especially because CRM can cover sales force
automation, call center optimization, marketing automation, field service automation and more.
Alinean offers a free ROI tool that you can use to make the case and prepare a quote. Visit http://www.alinean.com/ITexecs.asp to register for
free and build business cases for over 30 different business process improvements or IT
This was first published in March 2006