Follow the menu path below to create attributes and attribute set required for assigning to the business partn...
Go to SAP easy access menu → Marketing → Segmentation of Business Partners → Marketing Attributes → double click on Maintain Attributes (you need to maintain at least one attribute to be assigned to the attribute set otherwise the system will not save the attribute set) → click on Create Attribute button → follow the navigation path to create the attribute set similar to attribute.
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